Crafting luxury perfumes since 1998 with passion and precision
Founded in Dubai by master perfumer Ahmad Al-Farsi with a vision to preserve traditional Arabian perfumery
Opened our first flagship store in Dubai Mall, introducing luxury packaging and personalized consultations
Launched e-commerce platform and expanded to 15 countries across Middle East, Europe, and Asia
Celebrated 20 years with limited edition collection and sustainable sourcing initiatives
Awarded "Best Luxury Fragrance Brand" and expanded to 50+ countries worldwide
We personally source rare ingredients from sustainable farms across the Middle East and Southeast Asia
Using copper stills and traditional steam distillation methods unchanged for centuries
Each fragrance is aged in glass containers for 6-24 months to develop full complexity
Every batch undergoes 27 quality checks before approval by our master perfumers
Founder & Master Perfumer
4th generation perfumer specializing in traditional Arabian oud compositions with 30+ years experience
Head of Modern Fragrances
Trained in Grasse, France. Blends traditional Middle Eastern notes with modern European techniques
Preserving traditional methods while embracing innovation
Ethical sourcing and eco-friendly practices
Never compromising on ingredients or craftsmanship
Every bottle tells a story of dedication and love